Why packaging is just as important as your product

15 May, 2019

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The way your packaging is designed and manufactured is just as important as the product itself. Effective packaging is one of the ways you can stand out from your competition and attract potential customers and ultimately, sales. Your customers may make their first impressions about your product and your company based on the way your packaging looks. Think of your packaging the same way you think about advertising and branding. The graphic identity of your packaging must capture the buyer’s attention and drive them to a sale.

No matter what industry you’re in, chances are you have competitors. How do you differentiate your product from the competition? Here’s some key features you should consider when designing and manufacturing your food and beverage packaging.

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Consumer Attraction

You want your packaging to make people stop, notice and entice a potential customer and convert them into a sale. Sometimes a window on the package can help the consumer see the actual product as persuade their decision to buy.

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Branding

The right logo, colours and design features on your packaging gives you a brand identity and makes you recognizable and familiar to the potential customer.

Information

Communicate the relevant information about your product and make it easy for the consumer to find out everything they need to know before they buy the product.

Logistics

Good packaging design has a functionality of its own. From easy shipping to reusable or re-sealable packaging the functionality will play a key factor to the consumer’s conversion to a sale. Flexible packaging is one option that is easy to ship and can be resealed.

Great Service

From the very start Luminar have been excellent ! From friendly service to quick quoting, to super fast production I cannot fault them at all - They are definitely a customer focused business. Well done team.
Marieka Battiato
Great Service
From the start to the end working with Luminar and Matt was an absolute joy. Fantastic work and highly professional. A big thank you and look forward to future work.
Janette Starbuck
Fantastic work
Had a really positive experience with Luminar, from the initial phone call with Mike to the final stages, everything was perfect, highly recommend if your looking for high quality labels.
Alex Abbas
highly recommended
Always a pleasure to deal with the team at Luminar. A big thank you for your prompt and professional service. Reliable, quality and fast service. Keep up the great work.
Alek Roubin
professional service
Luminar did everything I wanted as fast as could be done, with me feeling that their team was in total control of my needs. They saved me 59% compared to my previous supplier as well. Further, they had some excellent suggestions for how I used my labels and how I could save time and improve my product presentation. Get a quote now!
Jeff H
Improve presentation
From the very start Luminar have been excellent ! From friendly service to quick quoting, to super fast production I cannot fault them at all - They are definitely a customer focused business. Well done team.
Marieka Battiato
Great Service
From the start to the end working with Luminar and Matt was an absolute joy. Fantastic work and highly professional. A big thank you and look forward to future work.
Janette Starbuck
Fantastic work
Had a really positive experience with Luminar, from the initial phone call with Mike to the final stages, everything was perfect, highly recommend if your looking for high quality labels.
Alex Abbas
highly recommended
Always a pleasure to deal with the team at Luminar. A big thank you for your prompt and professional service. Reliable, quality and fast service. Keep up the great work.
Alek Roubin
professional service
Luminar did everything I wanted as fast as could be done, with me feeling that their team was in total control of my needs. They saved me 59% compared to my previous supplier as well. Further, they had some excellent suggestions for how I used my labels and how I could save time and improve my product presentation. Get a quote now!
Jeff H
Improve presentation